Perhaps the best way to maximize engagement with your content is to focus on the latest developments within the area you want to target. Information about upcoming networking events in your field.Guides to cut operating costs or optimize processes.Opinion articles about key aspects of your field.As such, you need to consider what kind of content can provide the most value to decision-makers. Instead of writing for individuals, you’re writing for companies. However, for LinkedIn content, it’s crucial you lean on the B2B angle. If you’ve been blogging for a while, chances are you already know what people in your field want to read about. To maximize the number of leads you get from LinkedIn, you need a laser-focused content strategy. Let’s start by talking about the audience you’ll be targeting.
However, there are a few considerations you need to keep in mind when using LinkedIn for blogging. If you’re an experienced blogger, you’ll probably know the basics of successful posts. Three tips to publish successful LinkedIn blog posts However, it more than hits the mark for writing and publishing simple blog posts, and is easy to use to boot. This description will show up on your contact’s LinkedIn feed, and you can also use hashtags to help other people find your content:Įven a couple of minutes of using the LinkedIn editor is enough to realize it doesn’t offer the same level of depth as WordPress. When you hit the Publish button, LinkedIn will prompt you to include a brief description of your article.
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In a nutshell, the top menu includes formatting options, and you can add images, videos, slides, links, and code snippets within the body of your post: Since you already have blogging experience with WordPress, using this editor should be a breeze. Here’s a quick view of what the editor looks like:
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However, for blog articles, you’ll want access to the full editor – click on Write an article on LinkedIn to launch it.
LinkedIn enables you to write status updates directly from the widget. To access it, navigate to your LinkedIn feed and look for the Start a post widget at the top of the screen:
The platform incorporates a user-friendly editor that’s a pleasure to work with.
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How to publish a blog article on LinkedInīefore we get into meatier subjects, let’s quickly run through how to publish blog articles on LinkedIn. Instead, users will more likely respond to value content, and the best way to achieve this is through content marketing or blogging. What’s more, over the past few years, engagement on LinkedIn has risen steadily by about 50% per year.Īlthough LinkedIn enables you to purchase ads, it arguably not the best way to engage with businesses on the platform. This makes LinkedIn one of the most attractive spaces for B2B marketing online.įor example, 94% of B2B marketers use LinkedIn as one of their primary sources for leads. Hundreds of millions of professionals use it, but what you should care about is that over 30 million businesses are active there. Click To Tweet Why you should start blogging on LinkedInĪs far as social networks go, few are as highly specialized as LinkedIn.
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